Corporate teams generally act as a business. They have to operate at a loss initially, but once they've gathered some fame they can act as a parahuman "talent agency" for acting, merchandising, and rogue work. The greatest goal is to become so well-respected that cities will pay them to operate in the area, generally on a two-year contract.
Corporate teams have a heavier emphasis on public relations and marketing than other teams. Successful corporate heroes are paid much more than successful Protectorate heroes, but most end up being paid less. There's more risk, but also more freedom, than being an official cape. Successful corporate heroes become celebrities, often getting into acting or music.
Among the freedoms offered by corporate teams are the fact that young Wards are not allowed to wear skimpy costumes (although particularly successful corporate teams can still face the wrath of the Youth Guard), the fact that it can be difficult to move around freely when you have official responsibilities, and the fact the PRT disapproves of taking public stands on various issues - especially religious ones.
Corporate heroes are not required to attend Endbringer battles, but they are expected to actually catch criminals.
Corporate teams are sometimes suspected of being fronts for the Elite. The Elite do in fact control a number of corporate teams behind the scenes.
Corporate teams don't require any sort of licence. They usually have a lawyer or legal team to ensure that they follow all the necessary procedures. They don't any action without word from the lawyers. This ensures that they don't, cause property damage, deviate from Earth Bet's expanded policies for citizen's arrest, mishandle evidence, or step on the toes of legitimate authorities. They often make a point of involving local law enforcement.
Over time, the local authorities generally grant them more leeway and begin cooperating on specific projects, splitting jurisdiction and shifts with them, and/or allowing them access to equipment in exchange for favours. Police, lawyers, and government often periodically audit them to ensure everything is legal, and they often have dedicated liaisons from the PRT.
Corporate teams that fail to comply with procedure are sometimes tacitly allowed to continue operating, but are officially labeled vigilantes.
Two rival corporate teams attended the Battle against Leviathan. One of them later attended the battle at New Delhi. Several members of a corporate team, possibly the same one, indicated that they had fought Endbringers before when Legend asked.
Puma was sponsored by his namesake company, a member of corporate team 'Midas' located in Phoenix.
Cape ranking sites will sometimes have a form of sponsorship similar to joining a corporate team, contingent on maintaining a good position, among other promotional ventures.Bambina recieved money from sponsors as a result of her ranking, even though she was a villain.
Had New Wave left Brockton Bay, they might have become a corporate team or joined the Elite, resulting in greater pressures on Panacea. Had the Elite reached Brockton Bay, they might have turrned New Wave into a corporate team under their control.
↑ 3.03.1There's a heavy emphasis on the public eye when you're on a corporate team. Being marketable, being able to sell yourself to the public & to the team, etc.
But being a corporate superhero means, in part, being a hero. You have to produce results too, when it comes to defeating the bad guys, etc. - Wildbow on Reddit
↑I won't say much more, but they appear in brief in Worm. Long story short is that they snap up all of the rogues (ie. if Brockton Bay were on the west coast, Parian would be leveraged into joining one of the Elite's subsidiaries) and they control a lot of corporate 'hero' teams from behind the scenes. They're organized crime with an emphasis on organized and a varying emphasis on crime, depending on the city. - Wildbow on Reddit
↑If they screw up, then they're pressured to either close up shop, or they're labeled vigilantes. There's a weird grey area for vigilantes to operate in, where they are breaking the rules or causing issues in procedure, but are tacitly (and not explicitly) acknowledged and allowed to continue operating by local law enforcement and government. There's a careful & dangerous balance to be struck in this, but it offers a lot more freedom. - Wildbow on Reddit
↑I looked away from Eidolon, to check out the rest of the crowd. There were a few other unofficial teams of heroes, including Haven, the Christian team from the bible belt, and two teams with corporate sponsorship that were being very careful to not interact with one another. Some sort of bitter rivalry, there. - Extermination 8.1
↑People were stepping out, stretching, meeting others and talking. Almost all of them were from the Protectorate and the Wards. Others included Haven, a villain group I didn't recognize, and one of the corporate teams I'd seen before the Leviathan fight. - Drone 23.5
↑Legend called out, "Capes! If you have faced an Endbringer before, stand!"
I watched as the rest of the Protectorate, about a third of the out-of-town Wards, Bambina, half of a commercially sponsored cape team and the Travelers stood. - Extermination 8.2
↑One month ago, Puma, the head of Phoenix sponsored hero team ‘Midas’, was outed as having ties to a notorious villainess, causing some controversy. Now, it seems, Puma is fighting back, threatening to name others who had ties to the same outfit.
The urge to fight back may have to do with the loss of his namesake sponsorship. Puma is used to living large, sporting ‘bling’ in addition to the company logos, making no secret of his extravagant lifestyle, often seen with multiple women and the best cars. As interviews wind down and attention moves elsewhere, Puma may be seeking to hold on to his status and income, alluding to a possible book deal detailing his childhood. - PRT Quest
↑"Rankings! Don't you even pay attention? It was embarrassing. My mom's still giving me a hard time over it, and it's like, that's less money from our sponsors. So I'm going to make you deepthroat my fist, okay? Break your arms and legs and make you suckle it." - Drone 23.2
↑New Wave might well move out of Brockton Bay in pursuit of new chances. A corporate team, working with the Elite, the possibilities are endless, but they amount to greater pressures on Panacea, as do the losses of her family members. - Wildbow on What If • /r/Parahumans
↑Parian would get an offer like 'Here's an astonishingly good deal, including access to resources, everything you need to get your feet under you on the fashion front, and fantastic pay. You have twenty-four hours to say yes, or we're going to crush you." Other independents might get other offers, New Wave might get brought on board as a corporate team that is really under the Elite's umbrella, and so on. - Wildbow on Reddit