Glenn Chambers is the PRT head of Image. He handled both public perception and relations for PRT heroes, both the Protectorate and the Wards. These duties not only included how heroes presented themselves in the field and public appearances (e.g. interviews), but also merchandising.
Chambers does not appear personally invested in his own image, despite handling the perception of PRT heroes. This is calculated on his part.
This seeming lack of control speaks to a high degree of control on his part.
Chambers is seen as physically unattractive, yet had the capability to draw people around him with his charisma. These were mostly college students who sought a career in marketing, but were still swept into Chamber's own casual narcissism and self-delusions.