Ranking sites track the wins and losses of capes, both hero and villain. High rank depended on "trending". If you lay low, or were overshadowed by a larger news story, your ranking would drop.
Ranking sites will often pay capes to host livestreams or be interviewed online, or offer prizes.
As a form of promotion, cape ranking sites will sometimes sponsor parahumans - similar to a corporate team but with less strings attached, but contingent on them maintaining high rankings.Bambina recieved money from sponsors, even though she was a villain, based on her ranking; when it dipped, she recieved less money.
↑Bambina has been in the top 40 most ‘trending’ villains, and is calculating her villainy to maximize her reputation. She let herself get low, planning a big stunt, only to be overshadowed. - Comment by Wildbow
↑“You fucked up my rankings for a straight week, worst fucking time, too. I’d planned an escapade, was supposed to rise to number thirty, but your news took the front page instead, and I dropped to forty-five instead. I haven’t been that low in a year!” - Excerpt from Drone 23.2
↑"Rankings! Don't you even pay attention? It was embarrassing. My mom's still giving me a hard time over it, and it's like, that's less money from our sponsors. So I'm going to make you deepthroat my fist, okay? Break your arms and legs and make you suckle it." - Drone 23.2